From its beginnings in the fifteenth century, intensified interest in fashion and the study of fashion over the last thirty years has led to a vast and varied literature on the subject. There is now barely a discipline in the humanities or social sciences that does not take a position on what fashion is, what it does and how it works.
This collection of essays surveys and contextualises the ways in which a wide range of disciplines, (including sociology, cultural studies, anthropology, fashion history, gender studies and cultural history), have used different theoretical approaches to explain, and sometimes to explain away, the astonishing variety, complexity and beauty of fashion. Themes covered include individual, social and gender identity, the erotic, consumption and communication.
Each extract is introduced, placed in its historical and theoretical context and its significance for fashion theory is explained.
By collecting together some of the most influential and important writers on fashion and exposing the ideas and theories behind what they say, this unique collection of extracts and essays brings to light the presuppositions involved in the things we think and say about fashion.
In 1874, Stéphane Mallarmé, the great French poet, undertook a highly idiosyncratic project--the publication of a fashion magazine called La Dernière Mode (The Latest Fashion)--that he almost single-handedly compiled. Using a variety of feminine and masculine pseudonyms to theorize about fashion and to advise on popular vacation destinations, home furnishings, and entertainment, Mallarmé created a spectacularly original work. The distinguishing feature of Mallarmé's magazine is that it explores the nature of fashion from the inside. While it is a genuine fashion magazine, it also satirizes the entire genre. Various theories have been entertained about the work: it has been viewed as a prose poem, a hoax, and a cynical money-making venture. Furbank and Cain, however, argue that such guesses are hopelessly off the mark. Complete with the original artwork and a contextualizing introduction and commentary, this is the definitive translation of one of French literature's greatest enigmas.
Can what you wear really change your life? As I listened to Meg, a successful author, telling the following story on a creative writing course recently, it dawned on me that maybe it could. Later, when I looked at the psychological evidence and did my own research, as a university professor and lover of clothes, I became convinced of the huge, transformational power of clothing. Starting a fashion business is possible and with the right know how, problem solving skills and a true desire to create a brand that has value it can be done by anyone. Follow your instinct, make your decisions and stay focused. I believe in working smart and not hard. This road map will help you avoid major mistakes that many fashion start-ups run into. It will guide you through the storm and help you break down the collection development process step-by-step. If this guide can help you make smarter decisions, choose the right people to work with or at the very least save you money, then it has succeeded in helping those passionate about trying to change the world via fashion industry. The methods used in this book are used by personal shoppers and stylists to assist their clients in creating a fruitful and well-structured wardrobe. This advice will enable you to easily style yourself perfectly every morning before you leave for work. Follow these guidelines and you will be consistently dressed to impress.
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