Susie Hewson, a pioneer in the feminine hygiene industry, embarked on a mission over three decades ago to revolutionize menstrual care. In a world inundated with plastic and toxic-laden period products, Hewson’s vision gave birth to Natracare in 1989. Fueled by a documentary highlighting the environmental impact of conventional products, Hewson set out to raise awareness about the dangers of dioxins, synthetic fibers, and microplastics in menstrual care items.
With billions of disposable pads and tampons discarded annually, the ecological footprint left by these products is alarming. The conventional menstrual products, laden with plastics, take centuries to decompose, contributing significantly to global waste accumulation. Despite mounting evidence of the environmental and health hazards posed by these products, the feminine hygiene industry has been slow to embrace change, constrained by traditional norms and corporate interests.
Natracare emerged as a game-changer, introducing the world’s first organic and plastic-free menstrual care brand. By offering certified organic cotton tampons, biodegradable applicators, and chlorine-free processes, Natracare set a new standard in the industry. Hewson’s journey exemplifies the impact of small, principled companies in rectifying market failures where mainstream products impose social and environmental costs on communities and ecosystems.
Transitioning from a career in graphic design and fitness instruction, Hewson’s commitment to nature conservation and women’s health led her to challenge the menstrual care industry’s norms. By advocating for safer processing methods and the use of organic materials, Hewson catalyzed a movement that resonated with consumers in the USA and Canada, leading to the establishment of Natracare as a pioneer in sustainable period care.
Natracare’s relentless pursuit of sustainable practices culminated in achieving B Corp certification, underscoring the company’s commitment to social and environmental responsibility. By adhering to stringent standards across governance, workforce, community, environment, and customer domains, Natracare continues to make a positive impact. The company’s focus on plastic education and reduction has resulted in significant savings of plastic waste, aligning with its core values of environmental stewardship.
As Natracare navigates growth and expansion amidst fierce competition in the industry, Hewson remains dedicated to empowering her workforce and staying true to the company’s core values. With a team deeply aligned with Natracare’s mission, the company stands out for its unwavering commitment to women’s health, sustainable growth, and eco-friendly solutions. Through transparency, innovation, and a steadfast dedication to its cause, Natracare sets a benchmark for ethical business practices in the feminine hygiene sector.
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