In a significant move to prioritize women’s comfort during travel, NueGo and Sirona have collaborated to introduce Femcare Kits on electric intercity buses. This initiative, launched on International Women’s Day 2025, aims to cater to the hygiene needs of female travelers, particularly addressing menstrual care requirements. By providing essential products like PeeBuddy devices and sanitary pads, the partnership seeks to revolutionize the travel experience for women and break the stigma associated with period care.

NueGo, a prominent player in India’s electric intercity bus segment under GreenCell Mobility, has teamed up with Sirona, a renowned feminine hygiene brand, to ensure a more hygienic and comfortable journey for women passengers. The inclusion of Femcare Kits on all NueGo buses signifies a proactive approach to supporting women’s menstrual health needs during long trips and challenging societal norms related to menstruation.

To commemorate International Women’s Day on March 8, 2025, female travelers aboard NueGo buses in Bangalore will receive complimentary hygiene kits. This gesture underscores the brand’s commitment to enhancing the overall travel experience for women and promoting awareness about feminine hygiene. Devndra Chawla, the CEO & MD of GreenCell Mobility, emphasized the company’s dedication to ensuring the safety, comfort, and dignity of female passengers. The partnership with Sirona not only addresses the critical aspect of access to hygiene products but also fosters open conversations about period care, thereby empowering women travelers nationwide.

Deep Bajaj, Co-founder of Sirona Hygiene, echoed the sentiment by highlighting Sirona’s mission to destigmatize feminine hygiene and provide women with essential products. By extending their reach through the collaboration with NueGo, Sirona aims to offer bus travelers the confidence and comfort they deserve during their journeys. This joint effort not only reinforces NueGo’s commitment to women’s well-being but also aligns with its existing initiatives such as designated pink seats, real-time GPS tracking, and dedicated safety hotlines.

The partnership between NueGo and Sirona signifies a significant stride towards ensuring women’s safety, comfort, and dignity while traveling. By challenging taboos and promoting a more inclusive travel environment, the collaboration endeavors to offer female passengers a dignified and secure journey. Through initiatives like Femcare Kits and other supportive measures, NueGo and Sirona are at the forefront of empowering women travelers across the country, setting a new standard for female hygiene and travel comfort.