A controversy surrounding sanitary pads in China has ignited a national conversation on gender equality, with women discovering that major brands were selling pads shorter than advertised. This revelation triggered a wave of complaints on social media platforms, particularly on Weibo, where the topic gained significant traction.
Amidst global news overshadowing the debate, women persisted in highlighting the issue. The discomfort caused by the shorter pads was a common complaint, with users expressing frustration over the quality of the products they had purchased.

The scandal unfolded in November when netizens began measuring the sanitary pads they bought and found discrepancies between the actual length and the size indicated on the packaging. More than 20 prominent Chinese brands were implicated, selling pads that fell short of the advertised dimensions.

While some manufacturers issued apologies and pledged product redesigns in response to public pressure, the incident has underscored broader issues related to women’s health and consumer rights in China. Experts believe that the outcry over sanitary pads reflects a growing societal concern about gender equity and women’s well-being.
Chi Zhang, an associate lecturer at the University of St Andrews, noted that the scandal has transformed longstanding frustrations over inequality into demands for change. Women have strategically framed their grievances to align with public health priorities, emphasizing the need for higher standards in the production and regulation of sanitary products.

The discussion surrounding sanitary pads has also sparked a wider dialogue on menstruation, a topic often taboo in Chinese society. The controversy serves as a catalyst for addressing systemic gender biases and advocating for women’s basic needs to be met with dignity and fairness.

Moreover, the incident has shed light on issues such as the taxation of sanitary products in China, where a “pink tax” often results in higher costs and lower quality for items marketed to women. The scandal has galvanized women to demand improved product standards and challenge societal attitudes towards women’s needs.
As women continue to push for change and assert their rights, the sanitary pad scandal serves as a crucial juncture in the ongoing struggle for gender equality and the recognition of women’s fundamental rights in Chinese society.
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