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Fashion Guide For Beginners

RRP $15.99

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Can what you wear really change your life? As I listened to Meg, a successful author, telling the following story on a creative writing course recently, it dawned on me that maybe it could. Later, when I looked at the psychological evidence and did my own research, as a university professor and lover of clothes, I became convinced of the huge, transformational power of clothing. Starting a fashion business is possible and with the right know how, problem solving skills and a true desire to create a brand that has value it can be done by anyone. Follow your instinct, make your decisions and stay focused. I believe in working smart and not hard. This road map will help you avoid major mistakes that many fashion start-ups run into. It will guide you through the storm and help you break down the collection development process step-by-step. If this guide can help you make smarter decisions, choose the right people to work with or at the very least save you money, then it has succeeded in helping those passionate about trying to change the world via fashion industry. The methods used in this book are used by personal shoppers and stylists to assist their clients in creating a fruitful and well-structured wardrobe. This advice will enable you to easily style yourself perfectly every morning before you leave for work. Follow these guidelines and you will be consistently dressed to impress.


Fashioning Society

RRP $259.99

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Fashioning Society tells the story of the period from the 1860s to the 1970s, a time when a succession of haute couture designers-most notably, Charles Worth, Paul Poiret, Coco Chanel, Elsa Schiaparelli, Christian Dior, and Yves Saint Laurent-were the arbiters of fashion, and their creations were the weapon of choice for power-seeking members of the aristocracy and upper classes. The book explores the ways in which high fashion designers and their maisons mutually influenced the fine arts and sociological, technological, philosophical, and political developments. The author compares the "hundred years of fashion" to the current relationship of haute couture with other aspects of world culture and civilization. In addressing the question, "What has happened to high fashion design?" it presents what students of style and fashion should consider when trying to understand and predict broad trends.Features:-- "Looking Forward/Looking Back," demonstrates how motives similar to those that drove relationship between high fashion and society during the hundred years of fashion continue to affect those interactions today-- End-of-chapter boxes contain extracts from recent newspaper articles to generate discussion comparing the role of high fashion in the past and present-- The timeline in the appendix provides a chronological framework of events and trends-- 16-page color insert illustrates key examples of the work of the six designers whose stories form the core of the narrative


Fashion For The People

RRP $295.99

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Marks & Spencer is an institution synonymous with quality, reliability, and customer care. But do we associate it with "fashion"? Drawing on previously unpublished company archives,Fashion for the People considers the company's contribution to British--and, since the 1970s, international--fashion. The author discusses how, from the 1920s, Marks & Spencer brought fashion to the high street, offering well-designed clothing at affordable prices. She examines the unique ways in which the company has democratized fashion, arguing that its pioneering role in the development of new fabrics, the employment of designers as consultants and its marketing and promotional strategies have changed the ways in which we understand and consume fashion. Marks & Spencer is not just a stalwart of the British high street. As this book shows, it has also brought fashion to the masses.



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