Fresh Anonna Sanitary Napkin, a leading brand under the Meghna Group of Industries, has launched a nationwide university campaign to raise awareness about menstrual hygiene. In partnership with Excellence Bangladesh, the brand has kickstarted the initiative in 15 universities, as announced in a recent press release.
The campaign encompasses various activities such as workshops and sessions focused on menstrual hygiene education. As part of this initiative, Fresh Anonna is also installing vending machines in these universities to provide easy and affordable access to sanitary napkins for female students and women from all backgrounds.
Setting itself apart, Fresh Anonna is recognized as the first and only sanitary napkin brand in Bangladesh to introduce Double Protection. This innovative feature, designed for both comfort and reliability, integrates air-laid paper and ADL layers to ensure quick absorption and enhanced leak protection, offering women a sense of hygiene and comfort throughout their menstrual cycles.
With a commitment to spreading menstrual hygiene awareness among women across the nation, Fresh Anonna is actively engaging in various initiatives, including awareness campaigns in schools, colleges, and universities, as well as the installation of sanitary napkin vending machines to cater to women, especially those in underprivileged communities.
Experts in the field applaud such initiatives by private companies, emphasizing the importance of promoting menstrual hygiene to ensure the well-being and dignity of women. Dr. Sarah Ahmed, a gynecologist, highlights that initiatives like these not only educate women but also empower them to make informed choices about their health.
The move by Fresh Anonna aligns with global efforts to destigmatize menstruation and improve access to menstrual hygiene products, essential for women’s health and overall well-being. Such initiatives play a crucial role in breaking taboos and fostering a culture of openness and acceptance around the topic of female hygiene.
By spearheading this campaign, Fresh Anonna is not only advocating for menstrual hygiene but also contributing to the larger conversation on gender equality and women’s health. The brand’s holistic approach, combining education, accessibility, and innovation, sets a positive example for other companies to follow suit in supporting women’s well-being and empowerment.
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