In Pakistan, the taboo surrounding menstruation, lack of puberty discussions, misinformation, and limited access to safe menstrual products pose challenges for women and girls. These factors can have adverse effects on their physical and mental health, especially in low middle-income countries. To address these issues, a study was conducted to explore women and girls’ experiences, awareness, perceptions, and attitudes towards menstrual hygiene management in Pakistan.
The research involved a sample of 400 women and girls from Islamabad and Rawalpindi, selected through convenience sampling from various institutions. Participants were provided with a locally manufactured organic menstrual hygiene kit named “FemPure,” which included sanitary pads, feminine wellness mist, and wash. After using the products, a follow-up was conducted to assess consumer satisfaction.
Results showed that a majority of respondents had normal periods, but many faced challenges such as cramps, body pain, and vaginal irritation. While awareness about female menstrual hygiene was high, there was a stigma associated with buying sanitary pads. Interestingly, all respondents were satisfied with the FemPure organic menstrual products, highlighting the importance of safe and quality menstrual products.
The study emphasized the need for improved access to safe menstrual products and education on menstrual health. It also highlighted the potential of mobile apps for ordering menstrual products to enhance accessibility and reduce stigma. Initiatives like UNICEF and WaterAid’s efforts to promote menstrual hygiene management in Pakistan were noted, emphasizing the importance of national-level awareness programs in educational institutions to address the stigma and promote better menstrual health practices.
Overall, the study shed light on the challenges faced by women and girls in managing menstrual hygiene and the importance of providing access to safe and sustainable menstrual products. By addressing these issues, there is an opportunity to improve women’s health, education, and overall well-being in Pakistan.
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